Your corporate Brand, through a proven 5-step process

• 1

  DISCOVERY  Effective branding requires a clear understanding of our client’s product and/or services. We compile data based on public perceptions from which we build a customer profile identifying key drivers for your target audiences. This process also provides us with insight into competitive market observations and how other brands have positioned themselves.

• 2	STRATEGY  Through consultation with our client, we develop a brand strategy. This will include the various factors impacting a brand, and define what the brand represents. Utilizing this compiled data, we create a strategic brand foundation from which all brand decisions will be based on.

• 3

  MESSAGE  The message or “tag line” of your business needs to be done well and will clearly convey the qualities and values of your brand. Defining your brand message will evolve as we work through the brand discovery and strategy process. The end result will be a concise document inclusive of your primary and secondary messaging which will be utilized in your verbal and written communications.

• 4	IDENTITY  Your brand identity is the sum of all visual aspects forming the overall brand. This includes elements such as, logo, fonts, colour theme, stationery, etc. We will establish your brand identity with a set of guidelines which will be utilized throughout a variety of mediums.

• 5

  LAUNCH  The scope of your launch strategy varies based on brand, your needs, your financial situation and your desired timeline. Our objective is to ensure you meet your objectives and budget Once the launch strategy is completed, you will have the necessary tools to effectively articulate your brand to your customers. We will assist your launch and also offer additional services to ensure your business every possible success. Our added value services include; Digital branding, Ad Campaigns, Social Media Strategy, Corporate videos and Power Point Presentations and Trade Show materials.